Identity & heritage community ranking

Top Not Hispanic or Latino communities in U.S. city markets.

Explore where this community is largest and where it represents the greatest share of the local city market. The default ranking lens is 2024 ACS detailed Hispanic / Latino origin (B03001_002E).

Identity discovery only — never a score. Census ancestry, ethnicity, origin, race, and birthplace measures can overlap. V3.4.3 keeps those lenses separate and never adds them together. Identity context never changes the Follow Your Heart Index or any component score.

Top 10 by population

Largest communities

Estimated population under the governed default identity lens.

Rank	City and state	Community population	City-market population
#1	New York, New York	6,049,879	8,468,353
#2	Los Angeles, California	2,038,113	3,848,831
#3	Chicago, Illinois	1,894,531	2,694,535
#4	Houston, Texas	1,798,047	3,320,004
#5	Philadelphia, Pennsylvania	1,334,294	1,580,199
#6	Las Vegas, Nevada	1,091,866	1,645,118
#7	San Diego, California	995,401	1,411,139
#8	Jacksonville, Florida	861,420	984,402
#9	Phoenix, Arizona	850,264	1,500,198
#10	Indianapolis, Indiana	802,128	924,560

Top 10 by representation

Highest community share

Share of the full city-market population under the same governed lens.

Rank	City and state	Community share	City-market population
#1	Southfield, Michigan	98.67%	54,914
#2	Altoona, Pennsylvania	98.50%	59,867
#3	Zanesville, Ohio	98.48%	56,402
#4	Huntington, West Virginia	98.38%	76,756
#5	Chillicothe, Ohio	98.27%	55,836
#6	Charleston, West Virginia	98.26%	81,531
#7	The Villages, Florida	98.18%	83,973
#8	Greensburg, Pennsylvania	97.99%	56,425
#9	Butler, Pennsylvania	97.96%	54,821
#10	Jackson, Mississippi	97.64%	147,918

Governed identity lenses

One community can have more than one Census lens.

Detailed Hispanic / Latino origin: 2024 ACS detailed Hispanic / Latino origin (B03001_002E) — default ranking lens
Race / ethnicity context: 2024 ACS identity measure (B03003_002E)

The default lens controls this page's rankings. Secondary lenses remain preserved in the publication contract and are not combined with the default measure.

Keep exploring

Search all published identity and heritage communities, or switch between the complete Top 100 population and representation lists.

Open Not Hispanic or Latino discovery