Follow Your Heart Index city profile

Rapid City, South Dakota

A city-market profile built from 3 primary-city ZIP areas representing an estimated 99,403 residents.

City-market rollup: ZIPs assigned to this primary city. These figures are not official municipal-boundary population estimates.

Follow Your Heart Index | National #488 of 129160.4Official whole-life balance across all five components

Partner Availability | National #87860.6100.0% coverage

Settlement Feasibility | National #50055.7100.0% coverage

Economic Capacity | National #76265.8100.0% coverage

Relationship Environment | National #7147.1100.0% coverage

Opportunity Strength | National #41872.1100.0% coverage

Population by life stage

Under 1820,961 | 21.1%

18 to 248,350 | 8.4%

25 to 3412,329 | 12.4%

35 to 5422,931 | 23.1%

55 to 6413,857 | 13.9%

65 and older20,975 | 21.1%

Marital landscape

Married40,582 | 48.7%

Never married25,890 | 31.1%

Divorced10,872 | 13.0%

Separated986 | 1.2%

Widowed5,000 | 6.0%

Race and broad ethnicity

Race and Hispanic ethnicity are separate Census concepts and may overlap. Values provide community context, not relationship quality.

White77,497 | 78.0%

Black or African American1,068 | 1.1%

American Indian and Alaska Native6,692 | 6.7%

Asian1,314 | 1.3%

Native Hawaiian and Pacific Islander20 | 0.0%

Hispanic or Latino5,645 | 5.7%

Ethnicity and heritage communities

These are the leading reported heritage communities among contributing ZIPs. The Census source calls them ancestry responses, and people may report more than one.

German29,452 reported responses
Irish13,586 reported responses
English11,609 reported responses
Norwegian8,047 reported responses
American3,464 reported responses

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Economic, housing and mobility context

Median household income$77,878

Employment rate61.0%

Typical home value$360,305

Typical rent$1,305

Mortgage access70.8

Migration opportunity94.3

Commute under 30 minutes86.2%

Poverty rate11.2%

ZIP areas in this city market

Scores remain governed at ZIP level. Select a ZIP to examine it in the comparison workspace.

ZIP	Heart Index	Partner	Settlement	Economic	Relationship	Opportunity
57701	61.1	85.5	45.9	56.7	44.4	65.3
57702	57.3	27.2	63.3	74.4	49.6	80.4
57703	65.0	63.7	65.6	71.6	48.9	72.9