Follow Your Heart Index city profile

Salem, Oregon

A city-market profile built from 6 primary-city ZIP areas representing an estimated 194,980 residents.

City-market rollup: ZIPs assigned to this primary city. These figures are not official municipal-boundary population estimates.

Follow Your Heart Index | National #791 of 129157.7Official whole-life balance across all five components

Partner Availability | National #64169.0100.0% coverage

Settlement Feasibility | National #81349.299.3% coverage

Economic Capacity | National #71366.799.3% coverage

Relationship Environment | National #36339.0100.0% coverage

Opportunity Strength | National #81461.7100.0% coverage

Population by life stage

Under 1843,529 | 22.3%

18 to 2417,898 | 9.2%

25 to 3428,715 | 14.7%

35 to 5449,783 | 25.5%

55 to 6421,290 | 10.9%

65 and older33,765 | 17.3%

Marital landscape

Married75,840 | 47.0%

Never married54,235 | 33.6%

Divorced20,613 | 12.8%

Separated2,220 | 1.4%

Widowed8,572 | 5.3%

Race and broad ethnicity

Race and Hispanic ethnicity are separate Census concepts and may overlap. Values provide community context, not relationship quality.

White132,965 | 68.2%

Black or African American2,970 | 1.5%

American Indian and Alaska Native1,734 | 0.9%

Asian5,683 | 2.9%

Native Hawaiian and Pacific Islander2,274 | 1.2%

Hispanic or Latino43,569 | 22.4%

Ethnicity and heritage communities

These are the leading reported heritage communities among contributing ZIPs. The Census source calls them ancestry responses, and people may report more than one.

German32,795 reported responses
English26,219 reported responses
Irish17,397 reported responses
American6,483 reported responses
Norwegian6,437 reported responses

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Economic, housing and mobility context

Median household income$80,735

Employment rate57.0%

Typical home value$444,275

Typical rent$1,610

Mortgage access66.1

Migration opportunity23.2

Commute under 30 minutes74.9%

Poverty rate13.2%

ZIP areas in this city market

Scores remain governed at ZIP level. Select a ZIP to examine it in the comparison workspace.

ZIP	Heart Index	Partner	Settlement	Economic	Relationship	Opportunity
97301	55.6	90.2	37.0	55.4	37.7	49.0
97302	60.2	61.9	55.5	69.9	40.7	71.2
97304	56.2	50.2	52.0	72.8	35.1	72.2
97306	60.1	58.0	60.6	74.7	42.3	64.2
97310	Not published	98.8	Not published	Not published	8.9	42.4
97317	57.7	71.3	47.4	68.3	41.3	58.3