Follow Your Heart Index city profile

Rocky Mount, North Carolina

A city-market profile built from 3 primary-city ZIP areas representing an estimated 70,300 residents.

City-market rollup: ZIPs assigned to this primary city. These figures are not official municipal-boundary population estimates.

Follow Your Heart Index | National #930 of 129156.4Official whole-life balance across all five components

Partner Availability | National #23983.1100.0% coverage

Settlement Feasibility | National #111242.3100.0% coverage

Economic Capacity | National #115657.0100.0% coverage

Relationship Environment | National #21941.3100.0% coverage

Opportunity Strength | National #113251.5100.0% coverage

Population by life stage

Under 1816,302 | 23.2%

18 to 245,837 | 8.3%

25 to 348,809 | 12.5%

35 to 5416,242 | 23.1%

55 to 649,309 | 13.2%

65 and older13,801 | 19.6%

Marital landscape

Married23,649 | 39.9%

Never married22,528 | 38.0%

Divorced6,778 | 11.4%

Separated2,226 | 3.8%

Widowed4,037 | 6.8%

Race and broad ethnicity

Race and Hispanic ethnicity are separate Census concepts and may overlap. Values provide community context, not relationship quality.

White26,823 | 38.2%

Black or African American38,290 | 54.5%

American Indian and Alaska Native400 | 0.6%

Asian971 | 1.4%

Native Hawaiian and Pacific Islander45 | 0.1%

Hispanic or Latino3,896 | 5.5%

Ethnicity and heritage communities

These are the leading reported heritage communities among contributing ZIPs. The Census source calls them ancestry responses, and people may report more than one.

English6,875 reported responses
American4,976 reported responses
Irish2,452 reported responses
German2,333 reported responses
Scottish568 reported responses

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Economic, housing and mobility context

Median household income$67,506

Employment rate56.0%

Typical home value$189,024

Typical rent$1,250

Mortgage access57.4

Migration opportunity90.2

Commute under 30 minutes74.5%

Poverty rate16.8%

ZIP areas in this city market

Scores remain governed at ZIP level. Select a ZIP to examine it in the comparison workspace.

ZIP	Heart Index	Partner	Settlement	Economic	Relationship	Opportunity
27801	50.9	88.5	33.4	46.9	40.5	36.4
27803	52.9	73.4	40.6	59.0	40.8	47.3
27804	62.2	86.0	49.1	62.0	42.1	63.8