Follow Your Heart Index city profile

Olive Branch, Mississippi

A city-market profile built from 1 primary-city ZIP areas representing an estimated 57,898 residents.

City-market rollup: ZIPs assigned to this primary city. These figures are not official municipal-boundary population estimates.

Follow Your Heart Index | National #257 of 129162.6Official whole-life balance across all five components

Partner Availability | National #104149.8100.0% coverage

Settlement Feasibility | National #6566.8100.0% coverage

Economic Capacity | National #26377.4100.0% coverage

Relationship Environment | National #51037.4100.0% coverage

Opportunity Strength | National #13181.0100.0% coverage

Population by life stage

Under 1814,142 | 24.4%

18 to 245,071 | 8.8%

25 to 346,756 | 11.7%

35 to 5417,613 | 30.4%

55 to 646,666 | 11.5%

65 and older7,650 | 13.2%

Marital landscape

Married26,852 | 57.0%

Never married13,351 | 28.3%

Divorced4,479 | 9.5%

Separated405 | 0.9%

Widowed2,062 | 4.4%

Race and broad ethnicity

Race and Hispanic ethnicity are separate Census concepts and may overlap. Values provide community context, not relationship quality.

White34,895 | 60.3%

Black or African American18,990 | 32.8%

American Indian and Alaska Native108 | 0.2%

Asian1,260 | 2.2%

Native Hawaiian and Pacific Islander0 | 0.0%

Hispanic or Latino3,233 | 5.6%

Ethnicity and heritage communities

These are the leading reported heritage communities among contributing ZIPs. The Census source calls them ancestry responses, and people may report more than one.

English5,526 reported responses
American4,907 reported responses
Irish4,582 reported responses
German3,488 reported responses
Italian1,973 reported responses

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Economic, housing and mobility context

Median household income$92,296

Employment rate67.0%

Typical home value$329,001

Typical rent$1,909

Mortgage access61.9

Migration opportunity97.1

Commute under 30 minutes65.3%

Poverty rate4.8%

ZIP areas in this city market

Scores remain governed at ZIP level. Select a ZIP to examine it in the comparison workspace.

ZIP	Heart Index	Partner	Settlement	Economic	Relationship	Opportunity
38654	62.6	49.8	66.8	77.4	37.4	81.0