Follow Your Heart Index city profile

Owensboro, Kentucky

A city-market profile built from 2 primary-city ZIP areas representing an estimated 87,564 residents.

City-market rollup: ZIPs assigned to this primary city. These figures are not official municipal-boundary population estimates.

Follow Your Heart Index | National #644 of 129159.0Official whole-life balance across all five components

Partner Availability | National #74965.4100.0% coverage

Settlement Feasibility | National #64152.6100.0% coverage

Economic Capacity | National #101160.4100.0% coverage

Relationship Environment | National #2550.6100.0% coverage

Opportunity Strength | National #70964.3100.0% coverage

Population by life stage

Under 1821,239 | 24.3%

18 to 247,616 | 8.7%

25 to 3411,617 | 13.3%

35 to 5420,555 | 23.5%

55 to 6410,885 | 12.4%

65 and older15,652 | 17.9%

Marital landscape

Married34,041 | 47.8%

Never married21,023 | 29.5%

Divorced10,090 | 14.2%

Separated1,101 | 1.5%

Widowed4,919 | 6.9%

Race and broad ethnicity

Race and Hispanic ethnicity are separate Census concepts and may overlap. Values provide community context, not relationship quality.

White74,401 | 85.0%

Black or African American4,257 | 4.9%

American Indian and Alaska Native468 | 0.5%

Asian1,962 | 2.2%

Native Hawaiian and Pacific Islander22 | 0.0%

Hispanic or Latino4,249 | 4.8%

Ethnicity and heritage communities

These are the leading reported heritage communities among contributing ZIPs. The Census source calls them ancestry responses, and people may report more than one.

English12,802 reported responses
American12,648 reported responses
Irish9,596 reported responses
German8,831 reported responses
Scottish2,075 reported responses

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Economic, housing and mobility context

Median household income$72,414

Employment rate58.0%

Typical home value$206,910

Typical rent$1,298

Mortgage access72.6

Migration opportunity52.0

Commute under 30 minutes81.0%

Poverty rate16.0%

ZIP areas in this city market

Scores remain governed at ZIP level. Select a ZIP to examine it in the comparison workspace.

ZIP	Heart Index	Partner	Settlement	Economic	Relationship	Opportunity
42301	59.2	64.6	54.1	60.7	51.6	63.3
42303	58.8	66.2	51.0	60.1	49.6	65.3